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Sony DSC-W350 Pink

Features

14.1 megapixels - Captures very high quality images
4x optical zoom/26mm wide angle - Vario-Tessar lens with 4x zoom range
720p HD movie Captures crisp, detail-packed HD video clips plus stereo sound at 30 fps
Sweep Panorama - Just press the shutter and sweep the camera
6.7cm/2.7" Clear Photo LCD - Clear Photo LCD screen (230k dot) offers excellent detail
BIONZ processor - Powerful image processing ensures clear, detailed, low-noise images
Self-portrait mode - Detects correct composition when holding the camera at arm's length
Double anti-blur - Optical SteadyShot and high sensitivity ISO 3200
Intelligent Auto - Automatically adjusts exposure and other settings for optimum results
Face Detection - Automatically adjusts focus, exposure and white balance for clearer portraits

Design and Ergonomics

This Super- Slim Metal body camera is 16.7mm thick with dimensions of 90.7mm W X 51.5 H X 16.7 D. It has a extending zoom lens  11x14  print at full resolution with room for cropping and with greater enlargement possible to achieve high quality banner size prints.

2.7" Clear Photo LCD - Clear Photo LCD screen (230k dot) offers excellent detail, high contrast and wide viewing angle.

Picture Quality and Lens

With 14.1 megapixels you can get a 11x14  print at full resolution with room for cropping and with greater enlargement possible to achieve high quality banner size prints. The 4 times Vario-Tessar lens  has a 35mm film equivalent focal length range of  26-105mm, which will give you a perspective from Extra wide angle to Short telephoto for Large groups and landscapes to Good portraits. It has a extending zoom lens  . It also has a Approx. 8 times digital zoom and up to up to 27times with (VGA) smart zoom which is just a digital zoom that adjusts for optimum results by lowering resolution. This camera is also capable of a highest 3200 ISO for better lowlight photography.

Key Technologies

14.1 Megapixel Super HAD CCD Image Sensor

A powerful 14.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19) size, or crop your images and still come away with high resolution shots.

Sweep Panorama mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

BIONZ Image Processor

The BIONZ image processor delivers the high resolution and fast performance you expect from a Sony digital camera. Fast processing enables Sony's unique feature of Sweep Panorama to take and combine multiple images in less than a second to create wide panoramic images. Images have reduced grain and appear less washed out.

Optical SteadyShot image stabilization

Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically compensates to help prevent blur without sacrificing image quality.

Anti-blink Function

It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

Dynamic Range Optimizer Standard and Plus

Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.

Function Guide

This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 240 images or 120 minutes for shooting still images).

Includes Sony PMB (Picture Motion Browser) Software ver. 5.02

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites2.

2.71 Clear Photo LCD display (230k pixels)

Generous 2.71 (230K pixels) Clear Photo LCD display features sharp, natural colour that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Self-Portrait Timer

Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape, and Macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.

Motion Detection

Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Viewing modes

Find your photos using the simple folder or calendar viewing modes.

PHOTOMUSIC

PHOTOMUSIC combines images with music4 (4 tracks, 5 minutes per track) to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active, and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer (sold separately).

PhotoTV HD

Bring your photos to life and enjoy highly detailed, high definition images with PhotoTV HD-capable Sony BRAVIA HDTVs.7 PhotoTV HD fine tunes settings on your PhotoTV HD enabled BRAVIA HDTV, such as sharpness, gradation, and color to display images that look more like printed images.

Colors Available

The Cyber-shot DSC-W350 camera is available in silver, black, pink and blue.

Carl Zeiss Vario-Tessar Lens with 4x Optical Zoom and 26mm equivalent wide angle

The professional-quality Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for great outdoor, sports, and travel photos. Thanks to 26mm equivalent of this lens you can also get great group shots in tight spots.

720p MP4 HD Movie Mode9

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, which is the format when working with a PC. Users will create high quality movies with full use of optical zoom in their Cyber-shotDSCs in files small enough to transfer to compatible PC or Mac. Once transferred to your computer you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTubeTM. (Compatible computer with internet capability required).

Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Take a picture from a kid on the playground, to landscape shots, to a beautiful flower or an indoor birthday party. All clear images without leaving auto mode.

Face Detection technology

Sony’s Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

Intelligent AF

Thanks to Intelligent AF technology, capture fleeting moments like a child’s adorable expression with the ultra-quick AF which locks focus in as little as 0.3-sec.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions.

Media Card Slot

For convenient storage and sharing of your images, the DSC-W350 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo and SD/SDHC media (sold separately).

Includes Sony PMB Portable software3

With the pre-installed Picture Motion Browser (PMB) Portable software3 the DSC-W350 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites5 without the need for any additional software or install.

Available scene modes are : High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / Underwater / Gourmet / Pet.

Compatibility

Connectivity: USB 2.0 (pictbridge enabled).
Battery:  LITHIUM ION N type 3.6V Approx. 240 images (when shooting still images).
Memory: Sony Memory Stick PRO Duo.

Included Accessories

Rechargeable Battery Pack(NP-BN1), Battery Charger, Multi Connector Cable, Power Cord, Wrist Strap, CD-ROM.

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