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Sony DSC-W310 Silver

Features

• 12.1 megapixels - Captures very high quality images
• Vario-Tessar lens with 4x zoom range
• 6.7cm/2.7" Clear Photo LCD - Clear Photo LCD screen (230k dot) offers excellent detail
• Intelligent Auto - Automatically adjusts exposure
• Smile Shutter - Automatically fires shutter when subject smiles
• Double anti-blur - Optical SteadyShot and high sensitivity ISO 3200
• Reduction for high quality handheld images with less blur, even in low light.
• Face Detection - Automatically adjusts focus, exposure
• Easy Shooting mode - Fuss-free operation for beginners with simplified controls
• PMB Portable - Built-in transfer software allows quick, easy uploads to image sharing
• In-camera retouching - Fun in-camera image retouching functions including trim and red-eye correction

Design and Ergonomics

This Super slim metal body camera is 18.7mm thick with dimensions of 95.3mm W X 55mm H X 18.7mm D.

2.7” Clear Photo LCD display.

Generous 2.7”1 (230K pixels) Clear Photo LCD™ display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Picture Quality and Lens

With 12.1 megapixels you can get a 10x13 print at full resolution with greater enlargement possible to achieve high quality banner size prints. The 4 times Sony Lens has a 35mm film equivalent focal length range of  28-112mm, which will give you a perspective from Extra wide angle to Short telephoto for Large groups and landscapes. to Good portraits. It also has a 8 times digital zoom and up to 25 times smart zoom which is just a digital zoom that adjusts for optimum results by lowering resolution. This camera is also capable of a highest 3200 ISO for better lowlight photography.

Key Technologies

12.1 Megapixel Super HAD CCD Image Sensor

A powerful 12.1 megapixel 1/2.3 Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19) size, or crop your images and still come away with high resolution shots.

Intelligent Scene Recognition (iSCN) Mode

Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also adjust the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

In-Camera Retouching Tools

Retouch and enhance your photos on the go with in-camera Trimming and Red-Eye Correction.

Includes Sony PMB (Picture Motion Browser) Software ver. 5.0

Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.

Sony Lens with 4x Optical Zoom with 28mm equivalent wide

Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts flash focus and exposure to help deliver crisp, properly lit images of family and friends.

Easy Shooting Mode

With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-tounderstand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.

Media card slot

For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media (sold separately).

SteadyShot image stabilization

SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Lithium-ion battery

Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries (capacity of 220 images or 110 minutes for viewing still images).

Includes Sony PMB Portable software3

With the pre-installed Picture Motion Browser (PMB) Portable software2 the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites5 without the need for any additional software or install.

Available scene modes are:  High Sensitivity / Twilight / Twilight Portrait / Portrait / Landscape / Beach / Snow / Gourmet.

Compatibility

Connectivity: USB 2.0 (pictbridge enabled).
Battery: Lithium N (approx 220 shots per charge).
Memory: Sony Memory Stick PRO Duo.

Included Accessories

Rechargeable Battery Pack(NP-BN1), Battery Charger, Multi Connector Cable, Power Cord, Wrist Strap, CD-ROM.